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The new Ping G400 series of metalwoods and irons, the eighth update of Ping’s flagship “G” line since it was first introduced in 2003, dramatically and rather artfully builds on themes that really stretch all the way back to the company’s game-enhancement traditions established by founder Karsten Solheim.

As senior design engineer Marty Jertson explains, a big theme of the Ping G400 series is “power, along with stability whenever you need it that is persistent and kind of lives with you on the golf course.”

“It’s the off-center hit performance that kind of surprises you when you don’t make a good swing,” he said.

The entire line utilizes several new materials and refined shapes, while expanding on familiar themes and technologies of the recent past. That includes the distinctive crown turbulators for aerodynamic benefits on the new G400 driver and the thin-face technology called “COR-Eye” that gets the face to flex to produce shots that launch higher with more ball speed.

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Bridgestone Golf unveils TOUR B series golf balls, the most innovative and performance oriented offerings in company history, which will be available at retailers nationwide and on Bridgestonegolf.com beginning October 2.

The new series includes four models - TOUR B X, XS, RX and RXS (each $44.99) - which replace the company's storied B330 lines and provide unmatched feel, accuracy and distance over competitors. As with all Bridgestone models, the company utilized data from more than 3 million in-person and online ball fittings in the R&D process to determine how specific characteristics would benefit different players. In addition, they used white label surveys to gauge and fulfill exact needs of customers.

TOUR B X and XS are designed for low handicap golfers looking for exceptional feel. Compared to the B330 and B330-S predecessors, the X and XS provide more spin and greenside control due to softer urethane cover formulation, while increased distance comes from enhanced aerodynamics and improved 330 Dual Dimple design. The X is for those players looking for more accuracy off the tee while the XS provides extra length

The RX and RXS are for mid-to-low handicappers, delivering explosive distance and optimized trajectory thanks to high repulsion construction and new 338 modified Dual Dimple design. The RX will help players hit more fairways while those looking for unmatched feel will gravitate toward the RXS.

"Unlike other manufacturers, we don't try to shoe-horn golfers into a ball that doesn't